Current trends in the development of rural green tourism in the post-war period

Abstract

Abstract. The urgency of the development of rural green tourism in Ukraine as a promising direction in the post-war period is due to the urgent need to immediately address the problems of socio-economic development of rural areas. They are, in most cases, depressed. This, in turn, will allow for diversification of the directions of economic development of the Ukrainian village, restrain the demographic decline, and, in conjunction with other spheres of activity, solve the urgent problems of the region. Rural green tourism all over the world is a developed and highly profitable sector of the economy. With further urbanization, the demand for this type of recreation in the world will grow. Consequently, the need for rural estates and tourist facilities that these services can offer will grow. Research aim – to establish the regularity of the state of development of rural green tourism as a promising direction in the post-war period based on the Travel and Tourism Competitiveness Index report by conducting regression analysis. Methods of the research: systematization; comparative analysis; generalization; regression analysis. Results. With the help of regression analysis, it has been established that the value of the determination coefficient shows that the regression model by 44.5% reflects the direct dependence of the state of effective development of rural green tourism in the regions of Ukraine, based on the results of integrated indicators of tourism and environmental competitiveness. This indicates that there are still a significant number of other factors influencing the effectiveness of rural green tourism development in the regions of Ukraine. It is determined that according to the results of the rating of Ukrainian regions, the leaders in terms of environmental competitiveness from 2019 to 2020 were Lviv, Ivano-Frankivsk, Zakarpattia, Zaporizhzhia, and Odesa oblasts. It is found that from 2019 to 2020 Ivano-Frankivsk, Chernivtsi, and Lviv oblasts remain the leaders in terms of tourism competitiveness. During the analyzed period, Odesa and Cherkasy regions significantly increased their tourist competitiveness, while Rivne and Kyiv oblasts, on the contrary, worsened and became outsiders in terms of tourist competitiveness. It is established that during 2012-2019 the number of people who visited agro-farmsteads increased by almost 70% and amounted to about 86 thousand people in 2019. It was discovered that the number of farmsteads in 2019 increased significantly to 389 units, compared to 2012 when 230 farmsteads operated. As a result of the study, the main directions of state policy that will contribute to the further effective development of rural green tourism in the post-war period have been identified. These include the following: improvement of the regulatory framework for the control of this sphere of activity; attraction of domestic and foreign investments and creation of new jobs; development of external and internal rural green tourism; creation of appropriate conditions for the development of rural green tourism services; comprehensive encouragement of Ukrainian citizens to participate in the development of rural green tourism.